راهنمای نهایی بازرایابی ورزشی

راهنمای نهایی بازرایابی ورزشی

راهنمای نهایی بازاریابی ورزشی
 
Book Name: THE ULTIMATE GUIDE TO SPORTS MARKETING
Aouthrs: Stedman Graham , Lisa Delpy Neirotti , Joe Jeff Goldblatt
Paperback: 322 pages
Language: English
Code: SPO01
Size: 3.7 MB
 
PART 1
THE ROLE AND SCOPE OF SPORT EVENTS
1 Understanding the Sport Industry,the Players, and Opportunities 3
Appreciating the History and Variety of Sport Events 5
The Starting Blocks 12
Personality, Lifestyle, and Work Style
Characteristics You Will Need 14
Expectations 14
Game Highlights 17
2 Critical Planning to Master the Game 19
SWOT: The Strengths, Weaknesses,
Opportunities, and Threats Analysis 20
Creating and Working Your Plan 26
Plan for Uniqueness 30
International Event Planning 30
Conducting Your Planning…